• EZAKI GLICO Corporate Profile
  • Confectioneries
Have a great time with tasty foods!

Discover Glico's novel ideas and innovations in tiny Pocky sticks!

Pocky, a handy and tasty chocolate-coated pretzel stick, was born from Glico's unique ideas for enjoying chocolate in new and creative ways.

"How about adding chocolate to Pretz, Glico's best-selling pretzel stick product?" From this idea was born our popular Pocky series. Our efforts to create handy and convenient snacks resulted in Pocky's current design: pretzel sticks coated completely with chocolate except for a small portion at one end to make it easy to handle. Thanks to this unique and convenient design, in combination with successful sales promotions using catch phrases like "Travel with Pocky" and "Pocky on the rocks," The Pocky series has become one of the top long-selling products on the market.

Our tremendous efforts and unique ideas have led to numerous innovative products loved by consumers of all ages for decades.

Brand strategy to meet various consumer needs and develop long-selling products

New products developed with complete devotion to originality and ingenuity are unique features that attract customers, which leads to achieving a prominent position in the market. Meanwhile, to maintain the popularity enjoyed by best-selling products, it's also necessary to ensure consistent quality and continue improving products while identifying potential market needs. Ezaki Glico has enhanced its variety of main products such as Pocky, Pretz, Almond Chocolate, Caplico and Bisco by continually adding new items. Particularly, the Pocky series has become a top snack brand as a result of the successful release of new products such as Crush Pocky and Strawberry Pocky, which has further improved public recognition of these products and attracted new customer segments.

Adopt unique ideas to explore new market areas - Release of

Ezaki Glico has developed a number of original health-conscious products such as "Balance-on"; "Mainichi Kajitsu (fresh fruit every day)"; "POs-Ca," a chewing gum with added phosphoryl-oligosaccharide calcium (POs-Ca), Glico's patented compound that helps maintain a healthy oral environment; as well as the fortified GABA chocolate series developed based on research into recharging and relaxing feelings people have when eating chocolate. Meanwhile, Glico has also released the unique and entertaining "giant" series, offering Glico's major sweets items with local flavors in impressively large sizes and packages. These have been successfully marketed at various locations, including at new sales channels such as sightseeing spots. These are examples of our efforts to continually explore new attractions and the expanded possibilities of confectionery products.