Pretz was already a popular pretzel stick snack item. The simple concept of covering it with chocolate was the beginning of Pocky. The innovative new idea of leaving an uncoated end came about in the process trying to figure out how not to soil the fingers with chocolate.
Featuring convenience and a unique shape, Pocky has since been a long-selling market leader. Promotion campaigns for Pocky have included such slogans as "Pocky on a Trip" to advertise its convenient portability and "Pocky on the Rocks" to draw the attention of adults that it is a taste treat served "on the Rocks" in a wine glass at drinking establishments. Over the years, many new variations – such as strawberry flavored or Almond Crush that is topped with finely crushed almond bits – have become available.
Confectionery available from Glico incorporates the accumulation of ideas including the harmonization of chocolate and snacks, the creation of enjoyment that extends to all generations, the breaking of geographic border barriers, and the ability to bring smiles to the faces of consumers around the globe.
Our extensive product lineup results from an unfailing pursuit of ideas incorporating originality and resourcefulness in such a way that they earn positive customer support. Pretz, Pocky, Almond Chocolate, Caplico [chocolate shaped like ice cream cones available in either chocolate or strawberry flavors], and Bisco, for example, are the results of such "Glico-original" ideas.
For products to remain popular, reliable quality and affirmative marketing are essential. In keeping with this, every possible action is taken to positively respond to the ever-diversifying tastes of customers. As a result, the Glico brand has earned trust and has been a top-branding leader in the market.
The idea of encouraging adults to experience the joy of eating confectionery brought about the development of new confectionery products that tastefully complement alcoholic beverages.
In Japan, it is customary to serve such snacks as nuts, lightly fried seafood items, or rice crackers with alcoholic beverages. Building on this, Cratz - launched in 2005 – has earned praise as one of the best snacks with beer. Other products creatively developed to satisfy leisurely adult moments are Cheeza – a cheese cracker that provides a freshly-baked, crispy sensation that goes well even with wine.
Glico has continued its research to incorporate functionality into confectionery. One example is POs-Ca gum that enables the calcium it contains to mix with saliva in such as way as to remineralize teeth and thereby make them stronger.
Since research has shown that a coated, dirty tongue is the leading cause of bad breath, another functional item is the Breo breath mint that also acts to clean the tongue.
In addition, there is GABA – a chocolate that focuses on the sensation of relief that comes with eating chocolate. This product incorporates Gamma-Amino Butyric Acid that plays a vital role in regulating neural excitability throughout the nervous system and that is responsible for the regulation of muscle tone.
Through such products, Glico continues to innovatively create new joys of eating confectionery.