Pretz was already a popular pretzel stick snack item. The simple concept of covering it with chocolate was the beginning of Pocky. The innovative new idea of leaving an uncoated end came about in the process trying to figure out how not to soil the fingers with chocolate.
Featuring convenience and a unique shape, Pocky has since been a long-selling market leader. Promotion campaigns for Pocky have included such slogans as "Pocky on a Trip" to advertise its convenient portability and "Pocky on the Rocks" to draw the attention of adults that it is a taste treat served "on the Rocks" in a wine glass at drinking establishments. Over the years, many new variations – such as strawberry flavored or Almond Crush that is topped with finely crushed almond bits – have become available.
Confectionery available from Glico incorporates the accumulation of ideas including the harmonization of chocolate and snacks, the creation of enjoyment that extends to all generations, the breaking of geographic border barriers, and the ability to bring smiles to the faces of consumers around the globe.

Glico has continued its research to incorporate functionality into confectionery. One example is POs-Ca gum that enables the calcium it contains to mix with saliva in such as way as to remineralize teeth and thereby make them stronger.
Since research has shown that a coated, dirty tongue is the leading cause of bad breath, another functional item is the Breo breath mint that also acts to clean the tongue.
In addition, there is GABA – a chocolate that focuses on the sensation of relief that comes with eating chocolate. This product incorporates Gamma-Amino Butyric Acid that plays a vital role in regulating neural excitability throughout the nervous system and that is responsible for the regulation of muscle tone.
Through such products, Glico continues to innovatively create new joys of eating confectionery.